1. Regulatory Obligation Public companies and those with over 100 employees and revenue exceeding $50 million will likely face regulatory requirements to disclose carbon emissions under climate-related disclosure standards within the next five years. Public companies will begin reporting in 2024/2025, with supply chain pressures soon following.

2. Commercial Requirement Companies supplying goods or services to those with regulatory obligations will increasingly need to provide emissions data. This is because their emissions contribute to the emissions reporting of their larger clients. Procurement policies now often require this information, creating a competitive edge for businesses that can provide it. Additionally, government grants and tenders are beginning to include emissions requirements.

3. Communicating Without Greenwashing Companies increasingly want to appeal to consumers who value sustainability. However, many face scrutiny and penalties for greenwashing—making claims without evidence. Businesses committed to genuine sustainability are now focused on evidence-based emission reductions, which require audit-ready carbon accounting. Clients want to showcase this transparency, often through dashboards and detailed data shared on their websites.

🪧 Companies are increasingly interested in understanding their sustainability performance in order to meet stakeholder expectations and position themselves as a sustainability focused businesses.

⚖️ The regulatory landscape is rapidly changing and new emissions reduction targets are being set. As a result, large corporations are seeking data from their suppliers to improve their own reporting.

👩🏽‍⚖️ As regulators around the world become more focused on greenwashing, companies without supporting data for their green claims are at risk of facing consequences, no matter their size.

💰Measuring carbon emissions is crucial for companies that want to offer a low-emission or carbon-positive alternatives, it can lead to premium pricing or increased access to capital.

📉 Without accurate baseline data, companies cannot accurately understand the ROI on investments in sustainability. Obtaining this data is the first crucial step.

📰 Businesses that are reducing their emissions have an authentic sustainability story to tell, it needs to be measured to be shared, increasing brand value and customer loyalty.

Large companies signalling or demanding emissions data from suppliers:

Coles

Amazon

Fonterra

Meta

Read a few blogs on companies that have seen value from carbon accounting:

Small business - Tourism

Small business - sustainability focused and customers care

Government Authority

SMB - communication and investment

Mid market in forestry

SMB - Builders

Find handy proposal examples, email templates, and resources in the Sumday Partner Marketing Toolkit.

You're also welcome to share our blogs with your clients to help provide that context. Here’s a few we’d recommend: